Last year represented an excellent success for Cuban hotels suddenly facing a massive arrival of international visitors, mainly from Canada. Normally, the room prices increased by greater than 95% after that. In 2016, the particular island achieved the record associated with 4 million tourists for the first time.
“This unexpected development in national tourism has taken the particular Cuban tourist industry by shock, ” Emilio Morales, chairman plus general manager of THCG stated. The largest source marketplace in 2016 was Canada, along with 1, 198, 917 visitors. Domestic tourists however furthermore contributed substantially to the positive development.
If in 08 the number of domestic tourists who remained in the hotel chains of the nation was only 61. 508, last year, when the then president of the United States Barack Obama released remittances and journeys to Cuba, the number of Cubans started to grow year after year.
Therefore, in 2016 the number of domestic visitors rose to 991. 122, meaning “a huge growth of 1. 511%, ” according to the THCG.
Two factors are weighing with this increase: increased travel to the Carribbean island of Cuban-Americans and development of the private sector on the isle. One thing to keep in mind is that, according to research conducted in 2014 by the THCG, 37% of Cuban-Americans who journeyed to the island stayed in resorts with their resident relatives for one or more weekend.
A development that has been increasing, to the point that presently “it is estimated that regarding 45% of Cuban-Americans who visit the island are staying in the hotel with their relatives for two or even three days. ”
On the other hand, the growth of the personal sector has increased the purchasing strength of hundreds of thousands of Cubans. The particular THCG report that was accessed these days shows that in 2016 almost one particular million Cubans stayed in the 4 hotel chains operating in Cuba.
94. 15% of these stayed in the chains with the top prices of all hotels: Cubanacan (34. 58%), Gaviota (33. 93%) plus Gran Caribe (22. 64%).
“In 2016, the prices of the different chains had been high, which gives us an idea showing how far the purchasing power of this new middle class that has surfaced in the last years is in Cuba, ” said Morales.
Presently, the tourism authorities estimated that will by the end of this year, Cuba ought to welcome 4. 7 million site visitors, which would be an increase of sixteen. 5% compared to 2016.
In the first half of the current 12 months tourism revenues amounted to dollar 1 . 5 billion, an increase associated with just over 9% compared to the same time period last year, while tourist-day revenue improved by 11. 8%, according to formal data.
Canada continues to be to be the largest international country delivering tourists to Cuba while traditional European markets like Spain, France, Italy and Australia show “positive” figures, according to a Mintur report in the first half of the year.
Tourism, the most dynamic sector from the Cuban economy, and the second sector with more income after the sale of expert services, reported in 2016 major incomes that approached 3. 500 million dollars, according to official statistics.